The Church’s Missional Strategy in the Techno-Cultural Era

Abstract

Technology has profoundly reshaped social and cultural institutions in the 21st century. For instance, social media has significantly impacted every aspect of human life, particularly in the realm of communication. Church and technology have become inextricably linked in the contemporary period, with social media playing a crucial role in shaping how churches operate and communicate. Social media has changed the way we communicate. This paper aims to demonstrate the influence of digitalization on the church’s mission, providing insight into techno-cultural trends and theology from a missional perspective. This study employs a qualitative method with a literature review approach, including various journal articles and appropriate books, and analyzes them thematically. The primary argument of the study is that, with a well-planned strategy leveraging communication technology, a church’s missional agenda can be effectively promoted and sustained, thereby enhancing church growth and sustainability. Findings showed that any institution, including the church, that fails to engage the digital space may cease to exist within the next 10 years. The paper contributes to knowledge by offering a pragmatic strategy bridging practical theology, cultural studies, and communication. The paper provides recommendations for a pragmatic approach to the 21st-century church for engaging with social media platforms theologically, professionally, and efficiently.